SmartGaze

Automated Eye-Tracking Coding Tool

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SmartGaze

SmartGaze uses state-of-the-art AI technology to code wearable’s Eye-Tracking videos automatically without compromising on accuracy.

Use Cases

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Package Design Testing

Cases for refining package designs, findability levels.

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Shopper Research

Cases for in-store Research: Campaign Effectiveness, brand valuation and POP Material etc.

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User Experience Research

Cases for User interface and digital advertising testing with wearable eyeglasses.

Why SmartGaze?

85%

Reduction in Time

Reduce your turnaround time for eye tracking projects from weeks to a few hours cutting down huge amount man-hours

40%

Reduction in Costs

Reduce your all-in costs by disrupting manual coding pipeline of your eye tracking projects' analysis process

60%

Increase in Efficiency

You don't have to worry about managing data, reviewing the quality of coding and meeting deadlines for projects anymore.

Features

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Heatmaps

Get the distribution of attention with a color coded heatmap.

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Eye Tracking Metrics

Heatmaps of AOIs: TTFF, Time Spent, Fixations, Ratio, Revisitors, Revisits

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AOIs

Define AOIs and reveal their attention results

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Gaze Plot

Get the final view of the respondent’s path and fixations

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Data Export

Export the data for custom analytics

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Put Markers

Mark important happenings during data collection to facilitate the analysis

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Resources

CASE STUDIES

Automated Coding for a leading US based Eye-Technology...

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WHITE PAPER

It is beleived that 95% of the purchase decisions happen in the subconscious...

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BLOG

Capturing people's attention today is a huge challenge...

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