Automated Coding and Analysis of a UX Design Study for a Swedish Company

The Problem

Client required to test and compare two designs of web-pages containing dynamic links.

Manually Coding such a project that has a huge number of template images and AOIs became a logistical nightmare.

Our Solution

SmartGaze recognized the AOIs in the video and mapped it to the respective images using AI.

We provided the client with custom analytics for the project that led to a greater ROI for the client than using traditional eye-tracking metrics.

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