Our Technology

At Karna, we leverage state-of-the-art Deep Learning powered algorithms to scoop out actionable meaningful insights from unstructured data. Our unparalleled AI focussed technology and research pipeline provides unique market research solutions to companies.

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Visual Analytics

Analyzing visual data is a very important aspect of Market Research. Deploying advanced AI algorithms to generate information from visual data can speed up the research process, thus increasing overall efficiency.

We can analyze images at scale on different dimensions like contents, emotion, age, gender. It can be customized according to the needs of clients such as identification of brand logo and products.

Text Analysis

Market research firms deal with a lot of textual data. Karna provides Deep Learning powered advanced text analytics capabilities for generating meaningful insights from the texts.


Contextual Semantic Search

Classify text based on the concepts it relates to.

Contextual Semantic Search takes thousands of messages and a concept (specific words your brand can relate to, such as Price) as input and filters all the messages that closely match with the given concept.

A conventional approach for filtering all Price related messages is to do a keyword search on Price and other closely related words like (pricing, charge, $, paid). Contextual Semantic Search on the other hand just takes the name of the concept (Price) as input and filters all the contextually similar data even where the obvious variants of the concept keyword are not mentioned.


Research Pipeline

Spam and Bot Detection

Identify and filter out bots and spammy content for unbiased research. Focus only on genuine user opinions, feedback and complaints.

Users Interests

Identify user interests for better understanding of consumer behavior and needs.

Buying Intent

Understand buying intent of consumers and identify potential customers for targeted consumer research.

Local Languages

Get research and analysis done in your preferred language.

Advanced Demographics

Identify gender, age and even societal cohorts like race, religion and caste.
Data aggregated independently based on profile name and images.

Logo Detection

Automatically identify logo of major brands from images.
Karna offers custom image classifiers as per client needs.