AI-in-market-research

Perceptron: AI assistant for observational research

Bring Quant like rigour to the largely qualitative research practice of observing how consumers behave.
Our AI platform brings complementary skill sets v/s ethnographers while making the entire research practice more flexible, fast, cost efficient and free from human bias.

What Is It ?


What Is It ?

Understanding consumer behaviour through AI powered analysis of product interaction videos.

How it works?


How it works?

We customise our AI powered computer vision platform to work on specific client use cases. Our system takes raw videos as input and codes all the interaction metrics in an excel file.

Why?


Why?

Automated approach is faster, more objective and cost effective. By capturing smallest of interaction data points, Perceptron brings Quant like rigor to Qualitative observational studies.

Download White Paper Demo Video