Automated Coding for a leading US based Eye-Tracking Research Company

The Problem

The client used to manually code thousands of videos and had to handle a lot of logistical hassles resulting in huge turnaround time and costs.

The Client used a leading eye-tracking software to automatically code the gaze videos. Unhappy with the accuracy, the client had to switch back to manual coding.

Our Solution

SmartGaze addressed the issue of automatic coding using AI and gave accurate results.

The Client got the ability to review the results themselves through the cloud-based tool and integrate it seamlessly in their current workflow

Recommended for you


Automated Coding and Analysis of a UX Design Study for a Swedish Company


It is beleived that 95% of the purchase decisions happen in the subconscious...


Capturing people's attention today is a huge challenge...